Corporate identity is a combination of visual, graphic and text elements that belong to your company and distinguish it from competitors.
Logo is crucial element of the corporate identity. Logo of your company has to be memorable and not get lost in the mass of similar template-logos, which can often be simply generated by various online logo generators.
Therefore, do not delay and as soon as possible pay special attention to the logo and do not spare money, since a well-designed and easily recognizable logo will be the key to the success of your business..
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Corporate identity and logo development is a complex and creative process. It usually consists of several main stages, which are described below.
In the second stage, when all the necessary information is analyzed, the development of the logo concept begins. It is determined whether the logo will contain the name of the company or it will just be a symbol (picture), or a combination of both. Several concepts are produced. Then you choose the one that is best for you. Please note that the basic rule is simplicity. The simpler logo, the easier it is to memorize.
In the third stage we create your corporate identity. Corporate identity involves the creation of original graphic elements, color combinations, fonts, ensuring the unity and identity of promotional and informational materials of the company. Before putting the logo on letterheads or business cards, consider how you will be promoting it in the market. Always remember that it is not just a picture, but the face of the company, and an instrument of your advertising campaign or brand.